What Is the Potential Reach Metric, and How to Use It?
You need to pay attention to the Potential Reach metric, as this is one of the most advanced metrics for determining whether a given hashtag is worth your attention. Our Potential Reach Metric is here to allow you to quickly identify the hashtags you should focus on without any additional effort!
Good hashtag research is the process of identifying and selecting the most relevant and valuable hashtags to use in your posts. If you want to boost your discoverability, you need to focus on hashtags with low competition and high potential reach.
Why Should You Care about Potential Reach Metric?
Analyzing the Potential Reach tab will help you understand the forecasted value of specific hashtags.
This score compares the hashtag’s potential reach to all other hashtags in our Display Purposes database and the results our users have had using this hashtag.
That way, we can estimate the size of the audience you’re likely to reach if you rank high on Instagram hashtag-feed pages.
What Is a “Good” Potential Reach Score?
We need at least some potential reach to make a hashtag worth using. Why? Even if it’s an easier hashtag to rank for, it might not be worth the time, as you won’t gain new traffic with it.
By analyzing potential reach and competition score metrics, you can gauge the potential reach and impact of your chosen hashtags. This will help you prioritize the ones that are more likely to drive relevant traffic to your posts.
Protip: A “perfect” hashtag is one that has low competition and high potential reach.
Protip #2: Regularly review and update your hashtag list. The hashtag landscape is constantly changing, so it is essential to often review and update your hashtag list to ensure it is still relevant and aligned with your content goals and your profile’s size!